Homemade Nutella

homemade nutella

Everybody loves Nutella. It’s creamy, sweet, and chocolatey. Its base is hazelnuts, so technically you could use it as a nut butter. Have it on a sandwich and it should be a good source of protein with all those hazelnuts, right? Actually, no. The first ingredient in Nutella is sugar, followed by palm oil. Hazelnuts are number 3, and some of the other ingredients include soy lecithin and artificial vanilla flavor. A two tablespoon serving of Nutella has only 2 grams of protein. The nuts are really an afterthought, not a base.

I recently joined Costco, and I was happy to find that hazelnuts are reasonably priced there. At $6.25 a pound, they’re actually the same price as walnuts. When I saw these hazelnuts on the shelf at Costco, a thought jumped into my mind: “Homemade Nutella’s coming to my house!”

Sweetened with maple syrup and flavored with cocoa powder and real vanilla extract, the hazelnuts are front and center in my homemade Nutella. It tastes sweet and creamy enough to feel like a treat, but nutty enough to feel appropriate for a lunchtime sandwich. I love the slightly gritty texture here, but if you have a Vitamix or other high-powered blender you could make it silky smooth. If you’re lucky enough to find blanched hazelnuts without skins, you can skip the step of removing the skins.

homemade nutella 2 rfrd

Homemade Nutella

Homemade Nutella


  • 2 cups hazelnuts (8 ounces)
  • ¼ cup cocoa powder
  • 2 tbs. melted coconut oil
  • ⅓ cup maple syrup
  • 2 tsp. vanilla
  • 1-4 tsp. water


  1. Preheat the oven to 350 degrees.
  2. Roast the hazelnuts for 10 minutes. Cool the hazelnuts and remove the skins. You can do this by pressing on them with your hand, using a rolling motion. If the skins are stubborn, submerge the nuts in water and then peel them. As the skins come off, place each hazelnut in a food processor.
  3. Process the hazelnuts for about a minute, until it has a fine crumb texture.
  4. Add the cocoa powder, coconut oil, maple syrup, vanilla extract, and one teaspoon of water. Process to combine the ingredients. If it's too thick, add water one teaspoon at a time until the desired consistency is reached.
  5. Store in an airtight container in the refrigerator. This will keep for several weeks.

Homemade Nutella Price Breakdown

This recipe costs a total of $4.58 and it yields 1½ cups (14 ounces). This is just about the same cost of the highly processed, sugar-based Nutella at the grocery store ($4.49 for 13 ounces). My homemade Nutella is a healthy, real food alternative that you can feel good about feeding to your family.

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Adapted from Coconut Mama


  1. Do you have to roast the hazelnuts if they don’t have a skin? This looks so delicious, I want to make it. I didn’t realize the Nutella had so much junk in it! Thank you!!

    • Nancy, I think roasting the hazelnuts brings out the flavor a bit. But honesty, if I could find hazelnuts without the skin, I’d probably skip the roasting. :) Let me know if you try it that way.

  2. What can you substitute instead of coconut oil ?

  3. I am so excited to try this!!

  4. Can I sub the syrup with liquid stevia?

  5. aronskaya says:

    Hi! The recipe looks really amazing. Just one question: what can I substitute marple syrop with?

  6. This is great! I Love Nutella but have always realized the first ingredient is indeed sugar. That’s why it’s so delicious! How long would you say this lasts? Does this need to be refrigerated?

    • Camille, I do recommend storing this in the refrigerator. It should last for a couple weeks in there, although we can’t resist eating it within a couple days!

  7. Would it be too bitter if the skins were left on? I have a vitamix so I’m not worried about them blending in. Just worried about the flavor.
    Thanks for the recipe! My kids were just asking for Nutella!

    • Tina, I recommend removing the skins for the texture rather than taste, so it should be fine to leave them on if your Vitamix can handle them. Let me know how it goes!

  8. Made this yesterday and we loved it! Thank you so much for this recipe!

  9. Made this tonight and am still deciding what I think, but I’m glad this option is out there. Definitely much better than regular nutella. I wanted to share this link to an easier method of peeling the hazelnuts–you make the same motion to remove the skins but do them all at once inside of a towel: http://www.latimes.com/food/dailydish/la-dd-video-tip-peel-hazelnuts-the-easy-way-20131009,0,2471760.story#axzz2uaEJuKtj

  10. Hey Annemarie! I can’t stand those commercials of Nutella, where they mention the hazelnuts and milk, and having the mom serve it to her kids as a “healthy” breakfast, without mentioning all the other bad for you ingredients! Marketing can be so misleading sometimes.

    I have a very similar recipe on my site, but it uses honey. I’ll try using maple syrup next time I make it :)


  1. […] This wonderful homemade Nutella recipe is a slight variation of one by the amazing Annemarie at Real Food Real Deals. If you are a sucker for Nutella or Ferrero Rocher, but are looking for a healthier alternative, […]

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